Client: Melbourne Steakhouse

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Task: create a typography-based ad conveying the positioning line "Melbourne's Best Steaks".

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Response: For Carnivores

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This was a solo project. I used animal fur textures with a clipping mask to create a sense of primality and savagery in the typography. I believe it simply and elegantly conveys the positioning line.

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The bizarre formatting was originally due to space limitations given on the brief, but I kept it because I actually think it works better than the landscape orientation that was originally intended, in a strange sort of way.

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