​

​

​

​

​

​

​

"Let's all go to the lobby..."

 

After several weeks of hard work, the exhaustion is finally over. An exciting yet challenging brief is concluded, and the finished executions are safely in the hands of the client. I am now well-acquainted with toilet paper. Don't ask.

​

A brief, unusual lull in my responsibilities has allowed me to gather my scattered thoughts and re-focus. With the bare minimum brief requirement for course assessment of my portfolio met, I am tempted to turn my energies towards a more holistic focus on my life. Understand, career is not everything to me; there are sometimes more important things to be concerned with. The currency of the Earth rots away; the currency of Christ does not. Let me explain.

​

During this semester, I've been trying to apply my advertising skills towards my ministry with the RMIT Christian Union. Religion needs advertisement, too. Really, Mad Men and Evangelists have more in common than one would think; one is simply an apostle of the World, the other is an apostle of Heaven. Somehow, I've become a representative of both realms. Like a triple-agent, I'm hoping neither side finds out my allegiance to the other one.

​

My advertising focus may have influenced peers; one of them is trying to use social media to promote our organization, and another has made a promotional video.

​

Meanwhile, I had the simple idea for a small card-sized ad for free coffee and fellowship.

​

​

​

 

 

 

 

 

 

 

 

 

 

​

​

​

​

​

​

​

​

There are two problematic things about this mini-advertising project due to the fact that it is entirely powered by me:

​

First, I am funding it from my own pocket. I must personally buy the coffee of each new individual who comes. In other words, the more successful it is, the more broke I will be.

​

Second, The Bean Project, an RMIT cafe with multiple locations, agreed to display the cards because it was a win-win proposition. However, it's a double-edged sword; I can't provide the coffee by other means. I can't make bulk instant-coffee at home and bring it to share in my hallmark Thermos.

​

Here's the thing; if this works, if we actually befriend a non-Christian through this, it was worth it. Even if I spend $1000 on coffee. Not joking. I'm that psycho for Jesus.

​

Deploying the cards in late semester two was in no way ideal, but if this experimental run is successful, we'll consider a repeat next year. We'll increase the cards from 50 to somewhere in the 100+ range.

​

Intermission over. Back to work.

​