Well, golly gosh, we've been busy brainstorming our little heads off, trying to come up with the answer.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Everyone came with suggestions, ideas, but could they stand up to scrutiny? We strained and threshed each concept to see how much substance it had. Some crumbled quickly, others seemed to have potential. But after hours of tossing ideas around, culling our babies, and a lengthy dinner break, we struck cognitive gold; A World Without Women. Because the world would suck without numerous inventions we take for granted; no women, no bullet-proof vests, no Harry Potter, no windscreen wipers. All sorts of good stuff- vooooosh! Gone, without women.

 

It was time to put concept into execution. We worked out the specifics and fleshed out the idea. Jobs were assigned, images photoshopped, copy was wrotted by copywroters. At one point, we found it necessary to cut an apple into two symmetrical halves with a precision fluoride laser beam. Don't question our creative process.

 

All our individual works began to coalesce into something sterling. There were emojis, metrolites, billboards, apps, social media ads, and it was all tied together by a quiz game which would educate players on how much they enjoyed a female world without realizing. Really, it was overkill. Jordan was possessed by some malevolent Media spirit which forced him to design a media plan despite us not having any need to do so. Just as a cherry on top.

 

Of course, all our executions meant jack if we couldn't sell them to WhybinTBWA. The pitch itself was the most exciting part.

 

We agreed we would all suit up in our Sunday Best for the presentation. I donned my infamous "Jockey Suit" (mum calls it that because the interior lining has a design of jockeys riding horses) and shaved off the middle-section of my monobrow. We may be creatives but there's no need for us to look like them.

 

We managed to get to the agency without almost getting into a car accident this time (Jordan used more expletives in that one car ride than I've heard all year). It was cold, we were hungry; we were ready.

 

The pitch went nearly perfectly; we said exactly what we wanted to say and nervous stuttering was  kept to a minimum. WhybinTBWA was floored and save for some minor feedback, really only had praise.. The whole experience served only to bolster our confidence as a team, and as young ad boys and girls trying to break into the industy.

 

Job well done, team.

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